Built by us.
for all of us.
Our story
We didn't find a brand that spoke to us as gay men. So we built one — and put our community at the centre of everything.
We looked for a brandOliver James & Azamat Valiyev · Co-founders · 2022
that spoke to us.
We couldn't find one.
So we built it.
Friend of Dorothy started with a simple, honest question: which supplements will actually help us live a better life? Not products adapted from straight wellness brands. Not things that ignore who we are. Ours — built from the inside out.
Oliver and Azamat were married for seven years. They have a daughter they now co-parent. They got divorced four years ago. Then — out of that chapter ending — they built something neither could have created alone. A brand that puts gay men first. In every product, every conversation, every decision.
What started as three supplement products is now a global brand trusted by over 100,000 customers across the US and UK — with a podcast, community events, and the UK's first gay-focused digital pharmacy.
Three years.
Four pillars.
One community
Oliver and Azamat launched Friend of Dorothy with three products — each one answering a specific, underserved need for gay men. Bottom for gut health and confident prep. CUM for volume and vitality. Hard for libido and performance. No borrowed marketing. No adapted formulas. Built from personal experience.
Six months in, Friend of Dorothy launched in the United States — bringing the brand to a huge and underserved market. Simultaneously, products went live on Amazon US and Amazon UK, making the range accessible to hundreds of thousands of new customers overnight. Azamat joined full-time and the product range expanded into new categories: Muscle Creatine Gummies, Party Recovery, and more.
We wanted to go further than products. The Friend of Dorothy Podcast brought genuine experts to the community — NHS GPs, nutritionists, sex therapists, fitness coaches, relationship experts. Real conversations about the things gay men rarely get to hear discussed openly. No judgement. No filter.
The more we spoke to our community — through the podcast, through reviews, through thousands of messages — the more clearly one theme emerged. Gay men are lonely. Not for lack of wanting connection. For lack of spaces genuinely built around them. That realisation changed our direction.
Two major launches. We started hosting community events — bringing gay men together in real life. And we launched the UK's first gay-focused digital pharmacy: making it easy, private and straightforward to access prescription treatments without the pharmacy counter awkwardness.
Supplements. Podcast. Events. Digital pharmacy. Over 100,000 customers across the US and UK who found something here that was made for them. Three years in. Four pillars. One brand that puts gay men first — in every product, every conversation, every decision.
Four pillars.
One community
Products built around what gay men actually need. Bottom, CUM, Hard, Muscle, Party Recovery and more. Each formula designed with purpose — not borrowed from mainstream wellness or adapted as an afterthought.
Shop supplements →Gay men's wellness podcast with genuine experts — NHS GPs, sex therapists, nutritionists, relationship coaches. Real conversations about sex, health, loneliness, and living well. No judgement. No filter. No agenda.
Listen now →The podcast showed us gay men are lonely. Not for lack of wanting connection — for lack of spaces made for them. We started events to change that. A room full of people who understand each other without explanation. Real community, in person.
See events →The UK's first gay-focused digital pharmacy. Sildenafil, tadalafil, Finasteride, Mounjaro — online, discreet, no embarrassment. Because you deserve to know what's available to help you live better. No pharmacy counter. No judgement.
Learn more →Built with integrity.
Backed by results.
3,000+ verified reviews from real customers. Not curated. Not cherry-picked. Every review visible on our Trustpilot page. 96% of customers would recommend us.
100,000+ customers across the United States, United Kingdom and worldwide. Available on Amazon US, Amazon UK and direct from our store.
Every ingredient chosen for a specific reason. No fillers, no proprietary blends. We publish exactly what's in every product and why it's there.
Plain, unmarked packaging. Neutral billing name. No Friend of Dorothy branding visible externally. Your privacy is never an afterthought.
No lock-in. No minimum term. No awkward calls. Cancel your subscription directly from your account at any time, for any reason. Zero friction.
This was built
for you.
Start with supplements. Stay for the community. Come for the events. Or find us on Amazon. However you find us — you're welcome here.