100,000+ customers worldwide 4.9 / 5 on Trustpilot Discreet packaging Premium ingredients Built by gay men, for gay men 100,000+ customers worldwide 4.9 / 5 on Trustpilot Discreet packaging Premium ingredients Built by gay men, for gay men

Gay men's wellness,
done properly

Premium supplements, prescription treatments, community events and real conversations — everything we wish someone had given us when we were figuring it all out.

Premium ingredients Clinically backed formulas
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Discreet packaging Plain, unbranded box
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100,000+ customers Worldwide community
4.9 on Trustpilot ★★★★★ 4,225 reviews
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The problems nobody else
solves for us

Three supplement ranges built for the way you actually live — plus our UK Digital Pharmacy when you need a doctor's prescription. Pick your moment. We've got the rest.

Events

Where the community
comes together.

London only — for now
Next event
26.
June · 7:30 PM
Friend of Dorothy presents

myndstate — an evening of spoken word & Q&A

Where The Ministry, London
When 26th June, 7:30pm
Tickets £15

An intimate night of queer spoken word, storytelling and connection with national poetry slam winner myndstate. A room full of gay men, hearing stories that reflect their own.

Nobody taught us how to look after our bodies.
So we learned the hard way — and built this for everyone behind us.

— Azamat & Oliver, Founders
Azamat Valiyev
Azamat Valiyev
Co-founder
Oliver James
Oliver James
Co-founder
The founders

Built by gay men
For gay men

Mainstream wellness has never been built for us. The supplement aisle skips over what we actually deal with — and nobody ever sat us down to talk about it.

So we did it ourselves. Azamat spent 10 years at McKinsey and earned his MBA at Duke. Oliver spent 20+ years in LGBT marketing in the UK. We built the brand we wished existed when we were figuring it all out — no shame, no tiptoeing, just stuff that works for the way we live.

With love,
Azamat & Oliver
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From the podcast

Real talks with the people
who actually know

We invite doctors, nutritionists, fitness coaches and sex therapists onto the Friend of Dorothy Podcast — to break down everything mainstream wellness leaves out.

Dr. Gareth Patterson
Dr. Gareth Patterson
GP · NHS

"Fibre really is important — whether you douche or not. Avoid insoluble fibre for the 24 hours before anal sex."

Dr. Tony Fordham
Dr. Tony Fordham
BSc, MBChB · Specialist Registrar

"Zinc has been shown to support healthy testosterone production in the human body."

Matt Boyles
Matt Boyles
Founder, Fitter Confident You

"For building muscle and strength on the physical side — I always recommend creatine gummies to my clients."

Daniel O'Shaughnessy
Daniel O'Shaughnessy
BSc, DipION, MBANT, CNHC · Nutritionist

"We should be passing a stool without having to clean much after. Fibre supplements are one way to get there."

Quotes from independent guests featured on the Friend of Dorothy Podcast. Their appearance does not constitute an endorsement of our products.

The community

Real guys. Real results.

100,000+ men have made our supplements part of their routine. Here's what some of them have to say.

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Trustpilot

What they're saying. Unfiltered.

★★★★★4.9 / 5 · Based on 4,225+ verified reviews

"Makes bottom life easier"

I've been using Bottom for a few weeks and it's genuinely transformed my prep routine. The psyllium and inulin blend kicks in fast — cut my prep time to under 30 minutes.

David L., Manchester ✓ Verified

"Natural alternative that works"

Pleasantly surprised how much HARD actually helped — not only with performance but also my overall energy. Wasn't sure what to expect but happy to find something natural.

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"Get the Cum gummies!"

I've been using them about a month and definitely seen results. Really nicely flavoured — doesn't feel like taking a regular boring supplement. Loving them so far.

Theo N., Brighton ✓ Verified

"Party recovery gummies"

After taking the gummies, they really helped wake me up. I felt very productive and clear-headed. No muscle cramps either. Excellent product, would buy again.

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"Great muscle tone"

Recently tried MUSCLE creatine gummies and loving them so far. Well packaged, fast and discreet shipping, and a great-tasting and effective product. Highly recommend.

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"Solid noticeable results"

I've been using HARD for a bit now and I'm genuinely impressed. The quality feels premium and the results are noticeable without any weird side effects. Definitely something I'd buy again.

Christopher K., Bristol ✓ Verified
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