The Founders’ Story

Created by founders Azamat Valiyev (10 years at McKinsey, Duke MBA) and Oliver James (20+ years in LGBT-focused sales and marketing in the UK), Friend of Dorothy has become a worldwide sensation — trusted by over 50,000 happy customers.

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Message from founders

Friend of Dorothy began as a sexual-wellness supplements brand and is now evolving into a full, one-stop wellness ecosystem built for gay men. In 2026, we’re launching a wellness app that brings everything together in one place: expert-led fitness and mental-health podcasts, a new online pharma shop offering ED, hair-loss, and weight-loss treatments, and a curated one-stop shop for underwear and clothing from your favorite brands. But most importantly, we’re building a community platform for healthier dating and friendship — rooted in real-life activities, shared wellness goals, and meaningful connections. Thank you for all your support so far. Everything we’re building is inspired by you, and we can’t wait to take the next steps together. It’s all designed to help you feel happier, supported, confident, and completely yourself. Stay tuned!
founders
Oliver James and Azamat Valiyev